How to Blog When You Don’t Have Time
Guest post by Patricia Redsicker
Do you wish to blog but find that you have no time to do it?
Did you start a blog with good intentions but quickly realized that you just couldn’t keep up?
If so, then this article is exactly what you need! If you find that you have too much to do and blogging doesn’t seem to fit into your hectic schedule, allow me to share some tips (and yes tricks!) that have worked for other insanely busy people (myself included).
Here are 5 true, tried and tested techniques to get you back onto a consistent blogging lifestyle.
Make a reasonable commitment
Look, if you have a crazy schedule, there’s no point in adding more ‘hectic-ness’ to your life or making unreasonable expectations of yourself. You can’t blog everyday – that’s clearly out of the question.
But can you blog once a week? Of course you can, especially when you consider how you’re missing out by not blogging. Once you make that commitment, then cultivate the mental discipline to do it. Take action don’t make excuses. If something is important enough, then you will make time for it. You know this is true.
Write short, concise articles
Blogging doesn’t have to be a time-consuming, gut-wrenching experience. You can write articles that are short in prose and big in meaning. Seth Godin does this very well. Each week for example, you can share one idea about something significant you learned that will help others solve their problems or do their jobs better.
Become a content curator
Some have argued that the world doesn’t need more content creators but rather content curators. There’s already an overwhelming amount of information on the internet.
There is a growing need for people who organize and present information in a relevant, and orderly system so that consumers with specific interests can find what they need in one platform. The Business Communication Blog does this very well. By writing a short (two or three sentence) introduction to an article and then linking to the original source of content, they’ve become expert content curators in business communication.
Enlist the help of others
There comes a time when we recognize that we cannot do it alone – that we need others to help us if we’re going to succeed.
Blogging isn’t different. If you have employees, find out which of them enjoy blogging and encourage them by offering meaningful incentives (e.g. ‘blogger of the month’ gets a day off). Southwest Airlines does a fantastic job with this and their employees are literally nuts about them. However if you’re a freelancer, a consultant or just short on human resources, check out Blogger LinkUp, a free service where bloggers help each other out with guest blogging opportunities.
Outsource your blogging efforts
Last but not least consider hiring an outsider to blog for you. Let me say this though. I really think that the content creation process should start with YOU. That is because YOU are the voice of your organization. You understand the vision of your blog and how you want to build a community around your content.
But if you’re not able to be a part of this process then it is certainly better to outsource than to do nothing. But be careful. Make sure that you read and approve each article before it is posted to your blog (you want to ensure that articles posted represent your organization in a positive light).
Consistent blogging is not easy. It requires courage, character and workmanship. It is not for the faint of heart. But there are many people just like you who have experienced unimaginable blogging success and proceeded to enjoy amazing professional opportunities. Here are five of my favorite ones. I’m not saying that you’ll have overnight success or become an internet sensation. But you’ll certainly find more professional opportunities in your niche if you make time to blog.
Over to you: Have you tried any of these suggestions? Do you have other blogging tips to share with us?
Patricia Redsicker is principal of WordView Editing, a copywriting and social media consultancy in the Baltimore area.